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THE JACK RUSSELL GROUP MARKETING APPROACH

Step #1
It starts with developing a well-thought-out competitive marketing analysis that looks beyond what comparable homes have sold for. It incorporates trend analysis (past 90 days), competitive inventory analysis, and unique features specific to your home. The information is synthesized and balanced with current market conditions of supply and demand.

Step #2
"A picture is worth a thousand words".

When the Jack Russell Group lists a Vineyards property, we utilize the creative genius of Dyan and Kip Warner, one of Naples most outstanding photographic teams to showcase your property.

Step #3
Internet Marketing. The Wall Street Journal reports that over two-thirds of home buyers start their
search on the internet! Furthermore, an A.C. Neilson/UCLA study showed wealthiest Americans to be the largest segment of the online population. The impact of the internet on real estate marketing has been phenomenal. The Jack Russell Group is an innovator in real estate marketing on the internet.

Step #4
The Jack Russell group is able to reach high potential buyers by initiating an advertising strategy
that goes beyond local advertising in Naples. Vineyards ads run in major metropolitan areas in
the mid-west, northeast, and Canada.

Step #5
The Jack Russell Group is here in the Vineyards 24/7 and is able to provide the finest level of
service at a value 5% maximum commission.